Concepedia

Charlotte H. Mason

CH

Statistics

Publications

22

Citations

6.2K

H-Index

19

Active since

1986

Affiliations

University of North Carolina at Chapel Hill(Current)

University of Georgia

San Francisco State University

University of Connecticut

University of Delaware

Charlotte H. Mason is an author at University of North Carolina at Chapel Hill specializing in marketing, business, and marketing management.

Publications per year

1986–2017

22

Publications

22

Market orientation, marketing capabilities, and firm performance

Neil A. Morgan, Douglas W. Vorhies, Charlotte H. Mason · Strategic Management Journal · 2009 · 1.5K citations

, , +17

Collinearity, Power, and Interpretation of Multiple Regression Analysis

Charlotte H. Mason, William D. Perreault · Journal of Marketing Research · 1991 · 1.1K citations

, , +7

Collinearity, Power, and Interpretation of Multiple Regression Analysis

Charlotte H. Mason, William D. Perreault · Journal of Marketing Research · 1991 · 1K citations

, , +7

An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior

Subin Im, Barry L. Bayus, Charlotte H. Mason · Journal of the Academy of Marketing Science · 2003 · 656 citations

, , +17

Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models

V. Srinivasan, Charlotte H. Mason · Marketing Science · 1986 · 429 citations · Full text

, , +15

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