Concepedia

Neil A. Morgan

NA

74

Publications

14.8K

Citations

48

H-Index

1988

Active since

Affiliations

Indiana University Bloomington(Current)

Indiana University

Cardiff University

University of Wales

University of North Carolina at Chapel Hill

Neil A. Morgan is an author at Indiana University Bloomington specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementCustomer SatisfactionMarketing ManagementMarketing StrategyBrand StrategyStrategy

Publications per year

1988–2021

74

Publications

74

Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

Douglas W. Vorhies, Neil A. Morgan · Journal of Marketing · 2004 · 1.5K citations

Resource-based View, Corporate Strategy, Marketing Capabilities +12

Market orientation, marketing capabilities, and firm performance

Neil A. Morgan, Douglas W. Vorhies, Charlotte H. Mason · Strategic Management Journal · 2009 · 1.5K citations

Resource-based View, Superior Firm Performance, Firm Performance +12

Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment

Neil A. Morgan, Anna Kaleka, Constantine S. Katsikeas · Journal of Marketing · 2003 · 974 citations

Export Venture Performance, Firm Performance, Brand Strategy +20

Firm-Level Export Performance Assessment: Review, Evaluation, and Development

Constantine S. Katsikeas, Leonidas C. Leonidou, Neil A. Morgan · Journal of the Academy of Marketing Science · 2000 · 879 citations

International Management, International Business Strategy, Firm Performance +6

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance

Douglas W. Vorhies, Neil A. Morgan · Journal of Marketing · 2003 · 711 citations

Marketing Efficiency, Customer Satisfaction, Strategic Thinking +17

Rows per page

1–5 of 74