Concepedia
Statistics
Publications
98
Citations
14.4K
H-Index
57
Active since
1988
Affiliations
University of Cyprus(Current)
University of Leeds
Cyprus University of Technology
Dokuz Eylül University
Democritus University of Thrace
Leonidas C. Leonidou is an author at University of Cyprus specializing in business, international business, and marketing.
Publications per year
1988–2024
The Export Development Process: An Integrative Review of Empirical Models
Leonidas C. Leonidou, Constatine S. Katsikeas · Journal of International Business Studies · 1996 · 990 citations
Business, International Business, International Management +16
Firm-Level Export Performance Assessment: Review, Evaluation, and Development
Constantine S. Katsikeas, Leonidas C. Leonidou, Neil A. Morgan · Journal of the Academy of Marketing Science · 2000 · 888 citations · Full text
Business, Business Economics, International Business +12
Marketing strategy determinants of export performance: a meta-analysis
Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee · Journal of Business Research · 2002 · 785 citations
Business, Marketing, Marketing Management +14
An Analysis of the Barriers Hindering Small Business Export Development
Leonidas C. Leonidou · Journal of Small Business Management · 2004 · 746 citations
Business, International Business, Marketing +16
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Fangfang Li, Jorma Larimo, Leonidas C. Leonidou · Journal of the Academy of Marketing Science · 2020 · 741 citations · Full text
Business, Marketing, Marketing Management +11
1–5 of 98