Concepedia
Statistics
Publications
3
Citations
864
H-Index
Active since
2020
Affiliations
University of Vaasa(Current)
University of Cyprus
Fangfang Li is an author at University of Vaasa specializing in social media, marketing management, and marketing.
Publications per year
2020–2024
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Fangfang Li, Jorma Larimo, Leonidas C. Leonidou · Journal of the Academy of Marketing Science · 2020 · 741 citations · Full text
Business, Marketing, Marketing Management +11
Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus
Fangfang Li, Jorma Larimo, Leonidas C. Leonidou · Psychology and Marketing · 2022 · 113 citations · Full text
Management, Marketing, Marketing Management +7
Understanding the influencing factors on firms’ social media marketing strategies development: a cross-country investigation
Fangfang Li, Susana Costa e Silva, Jorma Larimo · International Marketing Review · 2024 · 10 citations · Full text
Business, Marketing, Marketing Management +9
1–3 of 3