Jorma Larimo

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Fangfang Li, Jorma Larimo, Leonidas C. Leonidou · Journal of the Academy of Marketing Science · 2020 · 741 citations · Full text

Business, Marketing, Marketing Management +11

The Impact of Culture on the Strategy of Multinational Enterprises: Does National Origin Affect Ownership Decisions?

Jean‐François Hennart, Jorma Larimo · Journal of International Business Studies · 1998 · 563 citations

Business, Strategic Management, Strategy +12

Challenging the Conceptualization and Measurement of Distance and International Experience in Entry Mode Choice Research

Douglas Dow, Jorma Larimo · Journal of International Marketing · 2009 · 247 citations

Business, International Business, International Management +11

Form of investment by Nordic firms in world markets

Jorma Larimo · Journal of Business Research · 2002 · 154 citations

Business, Economics, International Business +14

Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus

Fangfang Li, Jorma Larimo, Leonidas C. Leonidou · Psychology and Marketing · 2022 · 113 citations · Full text

Management, Marketing, Marketing Management +7