Concepedia

Douglas W. Vorhies

DW

24

Publications

7.2K

Citations

18

H-Index

1993

Active since

Affiliations

University of Mississippi(Current)

University of North Carolina at Chapel Hill

Indiana University Bloomington

University of Arkansas at Fayetteville

Illinois State University

Douglas W. Vorhies is an author at University of Mississippi specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingStrategic ManagementBusiness StrategyStrategyMarketing ManagementMarketing StrategyCustomer SatisfactionBrand Strategy

Publications per year

1993–2018

24

Publications

24

Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

Douglas W. Vorhies, Neil A. Morgan · Journal of Marketing · 2004 · 1.5K citations

Resource-based View, Corporate Strategy, Marketing Capabilities +12

Market orientation, marketing capabilities, and firm performance

Neil A. Morgan, Douglas W. Vorhies, Charlotte H. Mason · Strategic Management Journal · 2009 · 1.5K citations

Resource-based View, Superior Firm Performance, Firm Performance +12

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance

Douglas W. Vorhies, Neil A. Morgan · Journal of Marketing · 2003 · 711 citations

Marketing Efficiency, Customer Satisfaction, Strategic Thinking +17

Export marketing strategy implementation, export marketing capabilities, and export venture performance

Neil A. Morgan, Constantine S. Katsikeas, Douglas W. Vorhies · Journal of the Academy of Marketing Science · 2011 · 498 citations

Export Venture Performance, International Business Strategy, International Business +13

Linking marketing capabilities with profit growth

Neil A. Morgan, Rebecca J. Slotegraaf, Douglas W. Vorhies · International Journal of Research in Marketing · 2009 · 427 citations

Marketing Capabilities, Business, Business Strategy +4

Rows per page

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