Concepedia

Rebecca J. Slotegraaf

RJ

24

Publications

3.7K

Citations

18

H-Index

1999

Active since

Affiliations

Indiana University(Current)

Indiana University Bloomington

University of Pittsburgh

China Europe International Business School

The University of Texas at Arlington

Rebecca J. Slotegraaf is an author at Indiana University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementStrategyConsumer ResearchFirm PerformanceMarketing InsightsMarketing Management

Publications per year

1999–2021

24

Publications

24

Green Claims and Message Frames: How Green New Products Change Brand Attitude

Mitchell C. Olsen, Rebecca J. Slotegraaf, Sandeep R. Chandukala · Journal of Marketing · 2014 · 458 citations

Socially Responsible Product, Green Marketing, Greenwashing +20

The Contingency Value of Complementary Capabilities in Product Development

Christine Moorman, Rebecca J. Slotegraaf · Journal of Marketing Research · 1999 · 457 citations

Firm Performance, Competitive Advantage, Product Management +16

Linking marketing capabilities with profit growth

Neil A. Morgan, Rebecca J. Slotegraaf, Douglas W. Vorhies · International Journal of Research in Marketing · 2009 · 427 citations

Marketing Capabilities, Business, Business Strategy +4

Cross-Functional “Coopetition”: The Simultaneous Role of Cooperation and Competition Within Firms

Xueming Luo, Rebecca J. Slotegraaf, Xing Pan · Journal of Marketing · 2006 · 371 citations

Cooperation Theory, Consumer Research, Competitive Advantage +21

Performance Implications of Firm Resource Interactions in the Acquisition of R&D-Intensive Firms

David R. King, Rebecca J. Slotegraaf, Idalene F. Kesner · Organization Science · 2008 · 263 citations

Firm Performance, Organizational Economics, Firm Marketing Resources +16

Rows per page

1–5 of 24