Concepedia

Mitchell C. Olsen

MC

2

Publications

468

Citations

2

H-Index

2014

Active since

Affiliations

Indiana University(Current)

Mitchell C. Olsen is an author at Indiana University specializing in brand development, media marketing, and brand equity.

ORCID

Top concepts

Publications per year

2014–2021

2

Publications

2

Green Claims and Message Frames: How Green New Products Change Brand Attitude

Mitchell C. Olsen, Rebecca J. Slotegraaf, Sandeep R. Chandukala · Journal of Marketing · 2014 · 458 citations

, , +20

Market segmentation strategies can be used to overcome <scp>COVID</scp>‐19 vaccine hesitancy and other health crises

Matthew D. Meng, Mitchell C. Olsen · Journal of Consumer Affairs · 2021 · 10 citations · Full text

, , +16

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