Sandeep R. Chandukala

Green Claims and Message Frames: How Green New Products Change Brand Attitude

Mitchell C. Olsen, Rebecca J. Slotegraaf, Sandeep R. Chandukala · Journal of Marketing · 2014 · 486 citations · Full text

Business, Marketing, Marketing Management +14

Augmented Reality in Retail and Its Impact on Sales

Yong-Chin Tan, Sandeep R. Chandukala, Srinivas K. Reddy · Journal of Marketing · 2021 · 298 citations

Business, Marketing, Marketing Management +13

Exploring the Effects of “What” (Product) and “Where” (Website) Characteristics on Online Shopping Behavior

Girish Mallapragada, Sandeep R. Chandukala, Qing Liu · Journal of Marketing · 2016 · 159 citations · Full text

Business, Marketing, Marketing Management +17

Immersive retailing: The in-store experience

Henrik Hagtvedt, Sandeep R. Chandukala · Journal of Retailing · 2023 · 60 citations · Full text

Business, Marketing, Retail Management +14

Impact of different types of in-store displays on consumer purchase behavior

Yoonju Han, Sandeep R. Chandukala, Shibo Li · Journal of Retailing · 2021 · 34 citations

Business, Marketing, Marketing Management +16