Henrik Hagtvedt - Concepedia

Author

Henrik Hagtvedt

Boston College ORCID

Also Known As

H. Hagtvedt, Henrik Hagtvedt

Publications

2.2K

Citations

H-Index

Concepts

All Affiliations

Boston College University of Houston University of Georgia Singapore Management University

About

Henrik Hagtvedt is an author at Boston College specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	15	15	1.4K
2	Social Sciences	9	9	670
3	Arts	4	4	227
4	Business	3	3	400
5	Health Sciences	3	3	304

Henrik Hagtvedt

Publications

2.1K

Citations

H-Index

Page 1

	Year	Citations
The broad embrace of luxury: Hedonic potential as a driver of brand extendibility Henrik Hagtvedt, Vanessa M. Patrick Journal of Consumer Psychology	2009	301
The Impact of Incomplete Typeface Logos on Perceptions of the Firm Henrik Hagtvedt Journal of Marketing AdvertisingOrganizational CommunicationPersonal BrandingInteractive MarketingManagement	2011	268
Art for reward's sake: Visual art recruits the ventral striatum Simon Lacey, Henrik Hagtvedt, Vanessa M. Patrick, NeuroImage Visual ArtCognitive ScienceAffective NeuroscienceReward SystemVisual Processing	2010	223
Color Saturation Increases Perceived Product Size Henrik Hagtvedt, Sylvia Bräsel Journal of Consumer Research Color PsychologyConsumer ResearchHigher SaturationPerceptionColor Reproduction	2017	184
Components of visual perception in marketing contexts: a conceptual framework and review Kevin L. Sample, Henrik Hagtvedt, Sylvia Bräsel Journal of the Academy of Marketing Science Cognitive ScienceManagementConsumer ResearchMarketing CommunicationConsumer Behavior	2019	140
Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness Henrik Hagtvedt, Sylvia Bräsel Journal of Marketing Research MusicAuditory ImageryColor PsychologyDigital MarketingConsumer Study	2015	137
Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale? Henrik Hagtvedt, Vanessa M. Patrick Journal of Retailing Charity PartnerPhilanthropyProsocial BehaviorManagementBusiness	2015	98
“I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior Vanessa M. Patrick, Henrik Hagtvedt Journal of Consumer Research Behavioral Decision MakingSocial PsychologyAutonomyImpulsivitySelf-monitoring	2011	91
Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design Henrik Hagtvedt, Vanessa M. Patrick Psychology and Marketing Consumer UncertaintyBalancing AestheticsConsumer ResearchBrand StrategyUsage Context	2014	86
Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products Henrik Hagtvedt, Vanessa M. Patrick Journal of Marketing Research Visual ArtConsumer ResearchArt InfusionVisual Art PracticeArt Infusion Phenomenon	2008	80

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