Concepedia

Henrik Hagtvedt

HH

25

Publications

2.1K

Citations

22

H-Index

2008

Active since

Affiliations

Boston College(Current)

University of Houston

University of Georgia

Singapore Management University

Henrik Hagtvedt is an author at Boston College specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchSocial SciencesInteractive MarketingAdvertisingConsumer BehaviorVisual ArtsUser ExperienceCognitive Science

Publications per year

2008–2024

25

Publications

25

The broad embrace of luxury: Hedonic potential as a driver of brand extendibility

Henrik Hagtvedt, Vanessa M. Patrick · Journal of Consumer Psychology · 2009 · 301 citations

The Impact of Incomplete Typeface Logos on Perceptions of the Firm

Henrik Hagtvedt · Journal of Marketing · 2011 · 268 citations

Advertising, Organizational Communication, Personal Branding +12

Art for reward's sake: Visual art recruits the ventral striatum

Simon Lacey, Henrik Hagtvedt, Vanessa M. Patrick et al. · NeuroImage · 2010 · 223 citations

Visual Art, Cognitive Science, Affective Neuroscience +5

Color Saturation Increases Perceived Product Size

Henrik Hagtvedt, Sylvia Bräsel · Journal of Consumer Research · 2017 · 184 citations

Color Psychology, Consumer Research, Higher Saturation +19

Components of visual perception in marketing contexts: a conceptual framework and review

Kevin L. Sample, Henrik Hagtvedt, Sylvia Bräsel · Journal of the Academy of Marketing Science · 2019 · 140 citations · Full text

Cognitive Science, Management, Consumer Research +8

Rows per page

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