Concepedia
Statistics
Publications
5
Citations
446
H-Index
Active since
2016
Affiliations
University of Georgia(Current)
University of Rhode Island
Vanderbilt University
Kevin L. Sample is an author at University of Georgia specializing in marketing, business, and brand image perception.
Publications per year
2016–2023
Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition
Kelly L. Haws, Rebecca Walker Reczek, Kevin L. Sample · Journal of Consumer Research · 2016 · 202 citations
Business, Marketing, Nutritional Sciences +17
Components of visual perception in marketing contexts: a conceptual framework and review
Kevin L. Sample, Henrik Hagtvedt, Sylvia Bräsel · Journal of the Academy of Marketing Science · 2019 · 146 citations · Full text
Business, Marketing, Marketing Management +14
Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities
Srinivas Venugopal, Roland Gau, Samuelson Appau et al. · Journal of Business Research · 2018 · 39 citations
Social Sciences, Anthropology, Environmental Social Science +16
Scale use and abuse: Towards best practices in the deployment of scales
Kelly L. Haws, Kevin L. Sample, John Hulland · Journal of Consumer Psychology · 2022 · 35 citations
Education, Organization Studies, Psychometrics +12
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications
Kevin L. Sample, John Hulland, Julio Sevilla et al. · Journal of Marketing Research · 2023 · 24 citations
Arts, Design, Marketing +15
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