Concepedia

Roland Gau

RG

17

Publications

1.5K

Citations

16

H-Index

2002

Active since

Affiliations

University of Illinois Urbana-Champaign(Current)

The University of Texas at El Paso

University of Vermont

The Ohio State University

William & Mary

Roland Gau is an author at University of Illinois Urbana-Champaign specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementBusinessEconomicsEducationEngineeringConsumer BehaviorSustainable DevelopmentPublic Policy

Publications per year

2002–2020

17

Publications

17

Understanding the inherent complexity of sustainable consumption: A social cognitive framework

Marcus Phipps, Lucie K. Ozanne, Michael G. Luchs et al. · Journal of Business Research · 2012 · 400 citations

Sustainable Consumption, Engineering, Social Cognitive Framework +9

Thermal cracking in disc brakes

Thomas J. Mackin, Steven C. Noe, K.J. Ball et al. · Engineering Failure Analysis · 2002 · 230 citations

Engineering, Mechanical Engineering, Dynamic Crack Propagation +8

Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation

Madhubalan Viswanathan, Anju Seth, Roland Gau et al. · Journal of Macromarketing · 2009 · 145 citations

Economics, Consumer Culture, Business Processes +13

Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing

Madhubalan Viswanathan, Srinivas Sridharan, Roland Gau et al. · Journal of Public Policy & Marketing · 2009 · 132 citations

Consumer Research, Education, Key Factors +24

Toward a Sustainable Marketplace: Expanding Options and Benefits for Consumers

Michael G. Luchs, Rebecca Walker Naylor, Randall L. Rose et al. · W&M Publish (College of William & Mary) · 2011 · 97 citations · Full text

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