Concepedia

Julio Sevilla

JS

11

Publications

626

Citations

11

H-Index

2013

Active since

Affiliations

University of Georgia(Current)

University of Miami

University of Pennsylvania

Julio Sevilla is an author at University of Georgia specializing in consumer research, consumer behavior, and marketing.

Top concepts

MarketingConsumer BehaviorConsumer ResearchManagementBehavioral EconomicsBehavioral Decision MakingBusinessConsumer ChoiceProduct ExperienceDesign

Publications per year

2013–2023

11

Publications

11

Limited Availability Reduces the Rate of Satiation

Julio Sevilla, Joseph P. Redden · Journal of Marketing Research · 2013 · 105 citations

Behavioral Decision Making, Consumer Study, Consumer Research +21

Variety Seeking, Satiation, and Maximizing Enjoyment Over Time

Julio Sevilla, Joy Lu, Barbara E. Kahn · Journal of Consumer Psychology · 2018 · 101 citations

The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference

Julio Sevilla, Claudia Townsend · Journal of Marketing Research · 2016 · 96 citations

Customer Satisfaction, Consumer Research, Buying Behavior +18

The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference, and Consumption

Julio Sevilla, Barbara E. Kahn · Journal of Marketing Research · 2013 · 65 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +23

Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products

Lan Ton, Rosanna Smith, Julio Sevilla · Journal of Marketing · 2023 · 61 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

Rows per page

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