Concepedia

Lan Ton

LT

3

Publications

140

Citations

3

H-Index

2020

Active since

Affiliations

University of Georgia(Current)

Lan Ton is an author at University of Georgia specializing in marketing, management, and body image.

ORCID

Top concepts

Publications per year

2020–2023

3

Publications

3

Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products

Lan Ton, Rosanna Smith, Julio Sevilla · Journal of Marketing · 2023 · 61 citations

, , +19

Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work

Rosanna Smith, Michelle R. vanDellen, Lan Ton · Journal of Consumer Research · 2020 · 55 citations

, , +24

The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use

Rosanna Smith, Elham Yazdani, Pengyuan Wang et al. · Journal of the Academy of Marketing Science · 2021 · 24 citations

, , +6

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