Elham Yazdani

Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales

Elham Yazdani, Shyam Gopinath, Steve Carson · Marketing Science · 2018 · 49 citations

Customer Satisfaction, Customer Review, Interactive Marketing +14

The effect of piperine on midazolam plasma concentration in healthy volunteers, a research on the CYP3A-involving metabolism

Mohammad Mahdi Rezaee, Sohrab Kazemi, Mohammad Taghi Kazemi et al. · DARU Journal of Pharmaceutical Sciences · 2014 · 36 citations · Full text

Pharmacological Study, Midazolam Plasma Concentration, Medicine +7

The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands

Jake D. Hoskins, Shyam Gopinath, J. Cameron Verhaal et al. · Journal of the Academy of Marketing Science · 2021 · 33 citations

Mainstream Brands, Customer Satisfaction, Online Customer Behavior +11

The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use

Rosanna Smith, Elham Yazdani, Pengyuan Wang et al. · Journal of the Academy of Marketing Science · 2021 · 24 citations

Advertising, Cosmetic Surgery, Fashion +6

Application of Methyl Silane Coated Iron Oxide Magnetic Nanoparticles for Solid-Phase Extraction and Determination of Fat-Soluble Vitamins by High Performance Liquid Chromatography

Fariborz Momenbeik, Elham Yazdani · Journal of AOAC International · 2015 · 11 citations