Jake D. Hoskins

Guilty by Association: Product-Level Category Stigma and Audience Expectations in the U.S. Craft Beer Industry

Matthew A. Barlow, J. Cameron Verhaal, Jake D. Hoskins · Journal of Management · 2016 · 121 citations

Social Sciences, Marketing, Marketing Management +16

Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Growth in the Market Center

J. Cameron Verhaal, Jake D. Hoskins, Leif Lundmark · Strategic Management Journal · 2017 · 86 citations

Management, Strategic Management, Strategy +12

The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands

Jake D. Hoskins, Shyam Gopinath, J. Cameron Verhaal et al. · Journal of the Academy of Marketing Science · 2021 · 37 citations

Business, Marketing, Marketing Management +17

How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance

Jake D. Hoskins, J. Cameron Verhaal, Abbie Griffin · European Journal of Marketing · 2020 · 36 citations

Business, Marketing, Marketing Management +17

The evolving role of hit and niche products in brick-and-mortar retail category assortment planning: A large-scale empirical investigation of U.S. consumer packaged goods

Jake D. Hoskins · Journal of Retailing and Consumer Services · 2020 · 25 citations · Full text

Business, Marketing, Retail Management +17