J. Cameron Verhaal

Optimal distinctiveness, strategic categorization, and product market entry on the Google Play app platform

Matthew A. Barlow, J. Cameron Verhaal, Ryan Angus · Strategic Management Journal · 2019 · 149 citations

Consumer Research, Competitive Advantage, Product Management +18

Guilty by Association: Product-Level Category Stigma and Audience Expectations in the U.S. Craft Beer Industry

Matthew A. Barlow, J. Cameron Verhaal, Jake D. Hoskins · Journal of Management · 2016 · 121 citations

Consumer Uncertainty, Consumer Research, Customer Review +22

Oppositional Product Names, Organizational Identities, and Product Appeal

J. Cameron Verhaal, Olga M. Khessina, Stanislav D. Dobrev · Organization Science · 2015 · 102 citations

Consumer Uncertainty, Oppositional Product Names, Brand Strategy +21

Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Growth in the Market Center

J. Cameron Verhaal, Jake D. Hoskins, Leif Lundmark · Strategic Management Journal · 2017 · 85 citations

Craft Beer Entry, Startup Ecosystem, Brand Strategy +18

Watered Down: Market Growth, Authenticity, and Evaluation in Craft Beer

Jo‐Ellen Pozner, Michaela DeSoucey, J. Cameron Verhaal et al. · Organization Studies · 2021 · 42 citations

Customer Satisfaction, User Perception, Consumer Culture +15