Concepedia
Statistics
Publications
18
Citations
2.1K
H-Index
17
Active since
2010
Affiliations
University of Miami(Current)
Florida State University
University of California, Los Angeles
Claudia Townsend is an author at University of Miami specializing in consumer behavior, business, and marketing.
Publications per year
2010–2022
Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking
Rami N. Khushaba, Sarath Kodagoda, Jordan J. Louviere et al. · Expert Systems with Applications · 2013 · 465 citations
Business, Marketing, Neuroscience +17
The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload
Claudia Townsend, Barbara E. Kahn · Journal of Consumer Research · 2013 · 309 citations
Social Sciences, Psychology, Social Psychology +15
The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend et al. · Journal of Marketing · 2015 · 243 citations
Business, Marketing, Marketing Management +12
Self-Affirmation through the Choice of Highly Aesthetic Products
Claudia Townsend, Sanjay Sood · Journal of Consumer Research · 2012 · 229 citations
Humanities, Marketing, Psychology +9
Beyond “Pink It and Shrink It” Perceived Product Gender, Aesthetics, and Product Evaluation
Miriam van Tilburg, Theo Lieven, Andreas Herrmann et al. · Psychology and Marketing · 2015 · 114 citations · Full text
Arts, Design, Marketing +17
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