Concepedia

Sanjay Sood

SS

Statistics

Publications

21

Citations

2.7K

H-Index

20

Active since

1999

Affiliations

University of California, Los Angeles(Current)

Anderson University - South Carolina

Rice University

University of Florida

Reichman University

Sanjay Sood is an author at University of California, Los Angeles specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer Decision MakingBrand StrategyBrand ManagementBehavioral Decision MakingBrand EquityBrand Awareness

Publications per year

1999–2014

21

Publications

21

The Ownership Effect in Consumer Responses to Brand Line Stretches

Amna Kirmani, Sanjay Sood, Sheri Bridges · Journal of Marketing · 1999 · 406 citations

Consumer Uncertainty, Consumer Study, Brand Strategy +17

Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links

Sheri Bridges, Kevin Lane Keller, Sanjay Sood · Journal of Advertising · 2000 · 312 citations

Customer Satisfaction, Brand Strategy, Consumer Research +18

Subjective Knowledge in Consumer Financial Decisions

Liat Hadar, Sanjay Sood, Craig R. Fox · Journal of Marketing Research · 2013 · 301 citations

Different Sk Manipulations, Behavioral Decision Making, Financial Intelligence +18

Self-Affirmation through the Choice of Highly Aesthetic Products

Claudia Townsend, Sanjay Sood · Journal of Consumer Research · 2012 · 220 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +22

Brand Extensions of Experiential Goods: Movie Sequel Evaluations

Sanjay Sood, Xavier Drèze · Journal of Consumer Research · 2006 · 157 citations

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