Concepedia

Sheri Bridges

SB

Statistics

Publications

6

Citations

924

H-Index

6

Active since

1999

Affiliations

Southern Methodist University(Current)

Rice University

Wake Forest University

Sheri Bridges is an author at Southern Methodist University specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingBrand EquityBrand StrategyBrand AwarenessBrand ManagementConsumer ResearchBrandingAdvertising

Publications per year

1999–2009

6

Publications

6

The Ownership Effect in Consumer Responses to Brand Line Stretches

Amna Kirmani, Sanjay Sood, Sheri Bridges · Journal of Marketing · 1999 · 406 citations

Consumer Uncertainty, Consumer Study, Brand Strategy +17

Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links

Sheri Bridges, Kevin Lane Keller, Sanjay Sood · Journal of Advertising · 2000 · 312 citations

Customer Satisfaction, Brand Strategy, Consumer Research +18

The Ownership Effect in Consumer Responses to Brand Line Stretches

Amna Kirmani, Sanjay Sood, Sheri Bridges · Journal of Marketing · 1999 · 132 citations

Consumer Uncertainty, Consumer Study, Brand Strategy +17

Employee Perceptions of Stakeholder Focus and Commitment to the Organization

Sheri Bridges, J. Kline Harrison · Journal of managerial issues · 2003 · 34 citations

Customer Satisfaction, Human Resource Management, Stakeholder Analysis +21

Facilitating knowledge transfer during SOX-mandated audit partner rotation

Christina Butler Sanders, Michelle D. Steward, Sheri Bridges · Business Horizons · 2009 · 29 citations

Auditing, Continuous Auditing, Knowledge Transfer +6

Rows per page

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