Concepedia

Srinivas Venugopal

SV

17

Publications

910

Citations

15

H-Index

2010

Active since

Affiliations

University of Illinois Urbana-Champaign(Current)

University of Vermont

RMIT University

National Yang Ming Chiao Tung University

Monash University

Srinivas Venugopal is an author at University of Illinois Urbana-Champaign specializing in economics, marketing, and business.

Top concepts

EconomicsMarketingBusinessEducationSociologyManagementAnthropologySocial SciencesConsumer BehaviorConsumer Research

Publications per year

2010–2022

17

Publications

17

Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy

Madhubalan Viswanathan, Srinivas Sridharan, Robin Ritchie et al. · Journal of Public Policy & Marketing · 2012 · 212 citations

Rural Economy, Bottom-up Approach, Economic Development +27

Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems

Madhu Viswanathan, Raj Echambadi, Srinivas Venugopal et al. · Journal of Macromarketing · 2014 · 140 citations

Entrepreneurial Phenomenon, Economics, Rural Economy +14

Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces

Srinivas Venugopal, Madhubalan Viswanathan, Kiju Jung · Journal of Public Policy & Marketing · 2015 · 84 citations

Consumption Constraints, Economics, Public Policy +13

The subsistence marketplaces approach to poverty

Srinivas Venugopal, Madhubalan Viswanathan · Marketing Theory · 2017 · 76 citations

Population Poverty, Development Economics, Economic Development +20

Subsistence and Sustainability

Madhu Viswanathan, Kiju Jung, Srinivas Venugopal et al. · Journal of Macromarketing · 2013 · 71 citations

Green Marketing, Engineering, Agricultural Economics +24

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