Kiju Jung

Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy

Madhubalan Viswanathan, Srinivas Sridharan, Robin Ritchie et al. · Journal of Public Policy & Marketing · 2012 · 212 citations

Rural Economy, Bottom-up Approach, Economic Development +27

Female hurricanes are deadlier than male hurricanes

Kiju Jung, Sharon Shavitt, Madhu Viswanathan et al. · Proceedings of the National Academy of Sciences · 2014 · 164 citations · Full text

Gender Identity, Gender Studies, Natural Hazards +12

Blue and Red Voices: Effects of Political Ideology on Consumers’ Complaining and Disputing Behavior

Kiju Jung, Ellen Garbarino, Donnel A. Briley et al. · Journal of Consumer Research · 2017 · 140 citations

Consumer Study, Consumer Research, Consumer Attitude +22

Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces

Srinivas Venugopal, Madhubalan Viswanathan, Kiju Jung · Journal of Public Policy & Marketing · 2015 · 84 citations

Consumption Constraints, Economics, Public Policy +13

Subsistence and Sustainability

Madhu Viswanathan, Kiju Jung, Srinivas Venugopal et al. · Journal of Macromarketing · 2013 · 71 citations

Green Marketing, Engineering, Agricultural Economics +24