Concepedia

Sharon Shavitt

SS

64

Publications

8.1K

Citations

38

H-Index

1985

Active since

Affiliations

University of Illinois Urbana-Champaign(Current)

Small Business Administration

University of Illinois Chicago

University of Wisconsin–Milwaukee

University of Minnesota

Sharon Shavitt is an author at University of Illinois Urbana-Champaign specializing in social sciences, management, and consumer research.

Top concepts

Social SciencesConsumer ResearchMarketingManagementConsumer BehaviorBehavioral Decision MakingPsychologySocial CognitionSocial PsychologyCulture

Publications per year

1985–2023

64

Publications

64

Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies

Sang Pil Han, Sharon Shavitt · Journal of Experimental Social Psychology · 1994 · 722 citations

Culture, Advertising, Consumer Culture +11

The Relation Between Culture and Response Styles

Timothy P. Johnson, Patrick Kulesa, Young Ik Cho et al. · Journal of Cross-Cultural Psychology · 2005 · 641 citations

Cultural Relation, Social Psychology, Education +17

Public Attitudes Toward Advertising: More Favorable Than You Might Think

Sharon Shavitt, Pamela Lowrey, James E. Haefner · Journal of Advertising Research · 1998 · 535 citations

Favorable Than, Advertising, Targeted Advertising +10

The role of attitude objects in attitude functions

Sharon Shavitt · Journal of Experimental Social Psychology · 1990 · 492 citations

Cognitive Science, Behavioral Decision Making, Social Behavior +8

Persuasion: Psychological Insights and Perspectives

Eric R. Spangenberg, Sharon Shavitt, Timothy C. Brock · Journal of Marketing Research · 1996 · 484 citations

Behavioral Decision Making, Social Psychology, Persuasive Technology +26

Rows per page

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