Concepedia

James E. Haefner

JE

12

Publications

913

Citations

10

H-Index

1975

Active since

Affiliations

University of Illinois Urbana-Champaign(Current)

University of St. Francis

Dominican University

James E. Haefner is an author at University of Illinois Urbana-Champaign specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorArtsGenderAdvertisingDiscriminationSocial SciencesAdvertising Effectiveness

Publications per year

1975–2012

12

Publications

12

Public Attitudes Toward Advertising: More Favorable Than You Might Think

Sharon Shavitt, Pamela Lowrey, James E. Haefner · Journal of Advertising Research · 1998 · 535 citations

Favorable Than, Advertising, Targeted Advertising +10

Race, age, sex, and competence as factors in employer selection of the disadvantaged.

James E. Haefner · Journal of Applied Psychology · 1977 · 120 citations

Gender Disparity, Employer Selection, Employment +12

Country-of-Origin Effects and Global Brand Trust: A First Look

Alfred Rosenbloom, James E. Haefner · Journal of Global Marketing · 2009 · 90 citations

Culture, Brand Equity, International Business +14

Advertising in Contemporary Society: Perspectives toward Understanding

Benjamin J. Katz, Kim B. Rotzoll, James E. Haefner et al. · Journal of Marketing · 1978 · 50 citations

Marketing, Media Institutions, International Advertising +15

Sources of discrimination among employees: A survey investigation.

James E. Haefner · Journal of Applied Psychology · 1977 · 31 citations

Discrimination, Management, Disparate Impact +5

Rows per page

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