Concepedia

Benjamin J. Katz

BJ

3

Publications

243

Citations

3

H-Index

1975

Active since

Benjamin J. Katz is an author specializing in management, marketing, and consumer research.

Top concepts

Publications per year

1975–1978

3

Publications

3

Modern Retailing: Theory and Practice

Benjamin J. Katz, Elizabeth Mariotz, J. Barry Mason et al. · Journal of Marketing · 1978 · 141 citations

, , +5

Marketing Analysis for Societal Problems

Benjamin J. Katz, Jagdish N. Sheth, Peter L. Wright · Journal of Marketing · 1975 · 52 citations

, , +6

Advertising in Contemporary Society: Perspectives toward Understanding

Benjamin J. Katz, Kim B. Rotzoll, James E. Haefner et al. · Journal of Marketing · 1978 · 50 citations

, , +15

Rows per page

1–3 of 3