J. Barry Mason

Assessing the Impact of Short-Term Supermarket Strategy Variables

J. B. Wilkinson, J. Barry Mason, Christie H. Paksoy · Journal of Marketing Research · 1982 · 189 citations

Business, Marketing, Strategy +6

Modern Retailing: Theory and Practice

Benjamin J. Katz, Elizabeth Mariotz, J. Barry Mason et al. · Journal of Marketing · 1978 · 141 citations

Business, Marketing, Retail Management +12

An Investigation of Influences on Consumer Complaint Reports

William O. Bearden, J. Barry Mason · ACR North American Advances · 1984 · 127 citations

Business, Marketing, Marketing Management +12

Attitude and risk: Exploring the relationship

Robert N. Stone, J. Barry Mason · Psychology and Marketing · 1995 · 84 citations

Social Sciences, Marketing, Marketing Management +6

An Exploratory Behavioral and Socio‐Economic Profile of Consumer Action About Dissatisfaction with Selected Household Appliances

J. Barry Mason, Samuel H. Himes · Journal of Consumer Affairs · 1973 · 76 citations

Business, Marketing, Social Psychology +12