Statistics
Publications
107
Citations
20.1K
H-Index
57
Active since
1976
Affiliations
William O. Bearden is an author at University of South Carolina specializing in marketing, business, and marketing management.
Publications per year
1976–2017
107
107
The use of expert judges in scale development
David M. Hardesty, William O. Bearden · Journal of Business Research · 2003 · 753 citations
Education, Psychology, Psychometrics +10
1–5 of 107