Concepedia

Michael J. Etzel

MJ

Statistics

Publications

25

Citations

4.5K

H-Index

20

Active since

1973

Affiliations

University of Notre Dame(Current)

University of Kentucky

Michael J. Etzel is an author at University of Notre Dame specializing in marketing, business, and marketing management.

Publications per year

1973–2007

25

Publications

25

Reference Group Influence on Product and Brand Purchase Decisions

William O. Bearden, Michael J. Etzel · Journal of Consumer Research · 1982 · 1.9K citations

Business, Marketing, Marketing Management +17

Fundamentos de marketing

William J. Stanton, Michael J. Etzel, Bruce J. Walker · 2007 · 969 citations

The Role of Novelty in the Pleasure Travel Experience

Daniel C. Bello, Michael J. Etzel · Journal of Travel Research · 1985 · 295 citations

Social Sciences, Behavioral Sciences, Psychology +15

The Index of Consumer Sentiment toward Marketing

John F. Gaski, Michael J. Etzel · Journal of Marketing · 1986 · 216 citations

Business, Marketing, Marketing Management +12

The Communication Effects of Controversial Sexual Content in Television Programs and Commercials

Daniel C. Bello, Robert E. Pitts, Michael J. Etzel · Journal of Advertising · 1983 · 154 citations

Social Sciences, Communication, Marketing +15

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