Concepedia
Statistics
Publications
25
Citations
4.5K
H-Index
20
Active since
1973
Affiliations
University of Notre Dame(Current)
University of Kentucky
Michael J. Etzel is an author at University of Notre Dame specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorInteractive MarketingBehavioral SciencePsychologyTourism
Publications per year
1973–2007
Reference Group Influence on Product and Brand Purchase Decisions
William O. Bearden, Michael J. Etzel · Journal of Consumer Research · 1982 · 1.9K citations
Customer Satisfaction, Brand Decisions, Buying Behavior +13
Fundamentos de marketing
William J. Stanton, Michael J. Etzel, Bruce J. Walker · 2007 · 968 citations
Advertising, Interactive Marketing, History Of Marketing +6
The Role of Novelty in the Pleasure Travel Experience
Daniel C. Bello, Michael J. Etzel · Journal of Travel Research · 1985 · 294 citations
Pleasure Travel Experience, Leisure Study, Activity-travel Pattern +16
The Index of Consumer Sentiment toward Marketing
John F. Gaski, Michael J. Etzel · Journal of Marketing · 1986 · 215 citations
Marketing Analytics, Customer Satisfaction, Generalized Consumer Attitudes +17
The Communication Effects of Controversial Sexual Content in Television Programs and Commercials
Daniel C. Bello, Robert E. Pitts, Michael J. Etzel · Journal of Advertising · 1983 · 154 citations
Social Marketing, Communication, Controversial Content +25
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