Concepedia

David M. Hardesty

DM

Statistics

Publications

37

Citations

5.4K

H-Index

29

Active since

1998

Affiliations

University of Kentucky(Current)

University of South Carolina

University of Miami

University of North Texas

Oklahoma State University

David M. Hardesty is an author at University of Kentucky specializing in marketing, business, and consumer behavior.

Publications per year

1998–2021

37

Publications

37

The use of expert judges in scale development

David M. Hardesty, William O. Bearden · Journal of Business Research · 2003 · 753 citations

Education, Psychology, Psychometrics +10

Consumer Self-Confidence: Refinements in Conceptualization and Measurement

William O. Bearden, David M. Hardesty, Randall L. Rose · Journal of Consumer Research · 2001 · 701 citations

Social Sciences, Marketing, Psychology +13

Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals

Blair Kidwell, Adam Farmer, David M. Hardesty · Journal of Consumer Research · 2013 · 467 citations

Social Sciences, Political Communication, Political Science +9

Color and shopping intentions

Barry J. Babin, David M. Hardesty, Tracy A. Suter · Journal of Business Research · 2003 · 440 citations

Business, Marketing, Social Psychology +11

Marketing Theory and Applications

Michael K. Brady, Michael D. Hartline, Chris Blocker et al. · 2010 · 379 citations

Business, Marketing, Marketing Management +8

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