Concepedia

David M. Hardesty

DM

36

Publications

5.3K

Citations

29

H-Index

1998

Active since

Affiliations

University of Kentucky(Current)

University of South Carolina

University of Miami

University of North Texas

Oklahoma State University

David M. Hardesty is an author at University of Kentucky specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessBehavioral Decision MakingConsumer Decision MakingSocial SciencesEmotionEconomics

Publications per year

1998–2021

36

Publications

36

The use of expert judges in scale development

David M. Hardesty, William O. Bearden · Journal of Business Research · 2003 · 733 citations

Reliability, Judgement Aggregation, Scaling Analysis +4

Consumer Self-Confidence: Refinements in Conceptualization and Measurement

William O. Bearden, David M. Hardesty, Randall L. Rose · Journal of Consumer Research · 2001 · 690 citations

Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals

Blair Kidwell, Adam Farmer, David M. Hardesty · Journal of Consumer Research · 2013 · 449 citations

Color and shopping intentions

Barry J. Babin, David M. Hardesty, Tracy A. Suter · Journal of Business Research · 2003 · 436 citations

Consumer Decision Making, Behavioral Sciences, Shopping Intentions +9

Marketing Theory and Applications

Michael K. Brady, Michael D. Hartline, Chris Blocker et al. · 2010 · 379 citations

Management, Consumer Research, Consumer Behavior +3

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