Concepedia

Tracy A. Suter

TA

13

Publications

1.2K

Citations

11

H-Index

1996

Active since

Affiliations

Oklahoma State University(Current)

University of Miami

University of Arkansas at Fayetteville

University of Southern Mississippi

University of Tulsa

Tracy A. Suter is an author at Oklahoma State University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorEconomicsAdvertisingDigital MarketingInteractive MarketingBehavioral Decision Making

Publications per year

1996–2013

13

Publications

13

Color and shopping intentions

Barry J. Babin, David M. Hardesty, Tracy A. Suter · Journal of Business Research · 2003 · 436 citations

Consumer Decision Making, Behavioral Sciences, Shopping Intentions +9

Social versus psychological brand community: The role of psychological sense of brand community

Brad D. Carlson, Tracy A. Suter, Tom J. Brown · Journal of Business Research · 2007 · 399 citations

Marketing, Psychological Sense, Management +5

Maximizing earnings and price fairness perceptions in online consumer-to-consumer auctions

Tracy A. Suter, David M. Hardesty · Journal of Retailing · 2005 · 89 citations

Economics, Electronic Auction, Digital Marketing +11

When Do Nutrient Content and Nutrient Content Claims Matter? Assessing Consumer Tradeoffs Between Carbohydrates and Fat

Elyria Kemp, Scot Burton, Elizabeth H. Creyer et al. · Journal of Consumer Affairs · 2007 · 46 citations

Nutrition, Nutrient Content Claims, Product Fat +18

Enhancing functional and organizational performance via strategic consensus and commitment

Molly Inhofe Rapert, Dan Lynch, Tracy A. Suter · Journal of Strategic Marketing · 1996 · 39 citations

Marketing, Organisational Structure Evaluation, Organizational Communication +15

Rows per page

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