Tracy A. Suter - Concepedia

Concepedia

Author

Tracy A. Suter

Oklahoma State University

Also Known As

TRACY A. SUTER, Tracy A Suter, Tracy A. Suter, Tracy Suter

25

Publications

1.2K

Citations

11

H-Index

73

Concepts

All Affiliations

Oklahoma State University University of Miami University of Arkansas at Fayetteville University of Southern Mississippi University of Tulsa

TA

About

Tracy A. Suter is an author at Oklahoma State University specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	1.1K
2	Business	8	8	263
3	Law	2	2	36
4	Health Sciences	1	1	46
5	Public Health	1	1	46

Tracy A. Suter

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13

Publications

1.2K

Citations

11

H-Index

	Year	Citations
Color and shopping intentions Barry J. Babin, David M. Hardesty, Tracy A. Suter Journal of Business Research Consumer Decision MakingBehavioral SciencesShopping IntentionsBehavioral Decision MakingColor Psychology	2003	436
Social versus psychological brand community: The role of psychological sense of brand community Brad D. Carlson, Tracy A. Suter, Tom J. Brown Journal of Business Research MarketingPsychological SenseManagementConsumer ResearchConsumer Behavior	2007	399
Maximizing earnings and price fairness perceptions in online consumer-to-consumer auctions Tracy A. Suter, David M. Hardesty Journal of Retailing EconomicsElectronic AuctionDigital MarketingMarket MechanismManagement	2005	89
When Do Nutrient Content and Nutrient Content Claims Matter? Assessing Consumer Tradeoffs Between Carbohydrates and Fat Elyria Kemp, Scot Burton, Elizabeth H. Creyer, Journal of Consumer Affairs NutritionNutrient Content ClaimsProduct FatAgricultural EconomicsPublic Health Nutrition	2007	46
Enhancing functional and organizational performance via strategic consensus and commitment Molly Inhofe Rapert, Dan Lynch, Tracy A. Suter Journal of Strategic Marketing MarketingOrganisational Structure EvaluationOrganizational CommunicationCorporate StrategyProject Management	1996	39
E‐tail and retail reference price effects David M. Hardesty, Tracy A. Suter Journal of Product & Brand Management Customer SatisfactionConsumer UncertaintyConsumer ResearchReference PriceOnline Customer Behavior	2005	36
Believability and consumer perceptions of implausible reference prices in retail advertisements Tracy A. Suter, Scot Burton Psychology and Marketing Behavioral Decision MakingConsumer ResearchConsumer PerceptionsReference PriceBuying Behavior	1996	32
Trademark Strategies Online: Implications for Intellectual Property Protection Steven W. Kopp, Tracy A. Suter Journal of Public Policy & Marketing Digital MarketingBrand StrategyLawTechnology LawPersonal Branding	2000	26
Innovation and Effectiveness of Co-Founded Ventures: A Process Model Aaron Hill, J. Craig Wallace, Jason W. Ridge, Journal of Business and Psychology Process ModelEntrepreneurial InnovationBusinessBusiness StrategyStrategic Management	2013	18
The Relationship Between General Ethical Judgments and Copying Behavior at Work Tracy A. Suter, Steven W. Kopp, David M. Hardesty Journal of Business Ethics Behavioral SciencesCopying BehaviorManipulation (Psychology)Behavioral Decision MakingBias	2004	12

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