Social versus psychological brand community: The role of psychological sense of brand community - Concepedia

Concepedia

Publication | Closed Access

Social versus psychological brand community: The role of psychological sense of brand community

399

Citations

22

References

2007

Year

Brad D. Carlson, Tracy A. Suter, Tom J. Brown

Journal of Business Research

MarketingPsychological SenseManagementConsumer ResearchConsumer BehaviorBrand AwarenessBrand EquityBrand Community

References

	Year	Citations

Page 1