Brad D. Carlson - Concepedia

Concepedia

Author

Brad D. Carlson

Saint Louis University ORCID

Also Known As

B Carlson, BRAD D. CARLSON, Brad Carlson, Brad D. Carlson, Brad. D. Carlson

47

Publications

2.6K

Citations

15

H-Index

77

Concepts

All Affiliations

Saint Louis University Colorado State University Oklahoma State University Oklahoma City UCLouvain Saint-Louis Brussels Loyola University New Orleans

BD

About

Brad D. Carlson is an author at Saint Louis University specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	13	14	2.3K
2	Business	7	7	1.4K
3	Social Sciences	5	5	268
4	Arts	1	1	40
5	Health Sciences	1	1	220

Brad D. Carlson

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18

Publications

2.6K

Citations

15

H-Index

	Year	Citations
Toward a theory of customer engagement marketing Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold, Journal of the Academy of Marketing Science Customer SatisfactionInteractive MarketingManagementConsumer ResearchBusiness	2016	963
Social versus psychological brand community: The role of psychological sense of brand community Brad D. Carlson, Tracy A. Suter, Tom J. Brown Journal of Business Research MarketingPsychological SenseManagementConsumer ResearchConsumer Behavior	2007	399
Human Brands in Sport: Athlete Brand Personality and Identification Brad D. Carlson, D. Todd Donavan Journal of Sport Management Human BrandsBrand StrategyConsumer ResearchSports SponsorshipSports Consumption	2013	220
Consumer‐brand relationships in sport: brand personality and identification Brad D. Carlson, D. Todd Donavan, Kevin J. Cumiskey International Journal of Retail & Distribution Management Consumer ResearchBrand StrategySports ConsumptionSports TeamPersonal Branding	2009	193
Exploring the antecedents and consumer behavior consequences of the trait of superstition John C. Mowen, Brad D. Carlson Psychology and Marketing Behavioral Decision MakingSocial PsychologyConsumer ResearchSocial SciencesPsychology	2003	113
A cross-lagged test of the association between customer satisfaction and employee job satisfaction in a relational context. Alex R. Zablah, Brad D. Carlson, D. Todd Donavan, Journal of Applied Psychology Job SatisfactionCustomer SatisfactionEmployee Job SatisfactionEmployee AttitudeService Quality	2016	108
Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions Brad D. Carlson, D. Todd Donavan Sport Marketing Quarterly	2008	100
The Influence of Personality Traits on Sports Fan Identification D. Todd Donavan, Brad D. Carlson Sport Marketing Quarterly	2005	92
A customer-focused approach to improve celebrity endorser effectiveness Brad D. Carlson, D. Todd Donavan, George D. Deitz, Journal of Business Research Customer SatisfactionDigital MarketingCelebrity Endorser EffectivenessInteractive MarketingManagement	2019	78
Advertising creativity and repetition Kevin Lehnert, Brian D. Till, Brad D. Carlson International Journal of Advertising Cognitive ScienceAdvertisingAdvertising CreativityControl AdsCreativity	2013	66

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