Brad D. Carlson

Toward a theory of customer engagement marketing

Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold et al. · Journal of the Academy of Marketing Science · 2016 · 963 citations

Customer Satisfaction, Interactive Marketing, Management +8

Social versus psychological brand community: The role of psychological sense of brand community

Brad D. Carlson, Tracy A. Suter, Tom J. Brown · Journal of Business Research · 2007 · 399 citations

Marketing, Psychological Sense, Management +5

Human Brands in Sport: Athlete Brand Personality and Identification

Brad D. Carlson, D. Todd Donavan · Journal of Sport Management · 2013 · 220 citations

Human Brands, Brand Strategy, Consumer Research +20

Consumer‐brand relationships in sport: brand personality and identification

Brad D. Carlson, D. Todd Donavan, Kevin J. Cumiskey · International Journal of Retail & Distribution Management · 2009 · 193 citations

Consumer Research, Brand Strategy, Sports Consumption +18

Exploring the antecedents and consumer behavior consequences of the trait of superstition

John C. Mowen, Brad D. Carlson · Psychology and Marketing · 2003 · 113 citations

Behavioral Decision Making, Social Psychology, Consumer Research +18