Mark J. Arnold

Hedonic shopping motivations

Mark J. Arnold, Kristy E. Reynolds · Journal of Retailing · 2003 · 2.2K citations

Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers

Jaishankar Ganesh, Mark J. Arnold, Kristy E. Reynolds · Journal of Marketing · 2000 · 1.3K citations · Full text

Business, Marketing, Marketing Management +13

Toward a theory of customer engagement marketing

Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold et al. · Journal of the Academy of Marketing Science · 2016 · 992 citations

Business, Marketing, Marketing Management +12

Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes

Michael A. Jones, Kristy E. Reynolds, Mark J. Arnold · Journal of Business Research · 2006 · 953 citations

Business, Marketing, Retail Management +16

Customer delight in a retail context: investigating delightful and terrible shopping experiences

Mark J. Arnold, Kristy E. Reynolds, Nicole Ponder et al. · Journal of Business Research · 2004 · 416 citations

Business, Marketing, Retail Management +17