Toward a theory of customer engagement marketing - Concepedia

Concepedia

Publication | Closed Access

Toward a theory of customer engagement marketing

963

Citations

82

References

2016

Year

Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold, Brad D. Carlson

Journal of the Academy of Marketing Science

Customer SatisfactionInteractive MarketingManagementConsumer ResearchBusinessCustomer Engagement MarketingConsumer BehaviorCustomer ParticipationCustomer InvolvementMarketingConsumer Engagement

References

	Year	Citations

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