Concepedia

Kevin J. Cumiskey

KJ

2

Publications

213

Citations

2

H-Index

2009

Active since

Affiliations

Oklahoma State University(Current)

Saint Louis University

Kevin J. Cumiskey is an author at Oklahoma State University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementBrandingFan LoyaltyBrand EquityBrand StrategyBrand AwarenessGlobal StrategyBrand Management

Publications per year

2009–2011

2

Publications

2

Consumer‐brand relationships in sport: brand personality and identification

Brad D. Carlson, D. Todd Donavan, Kevin J. Cumiskey · International Journal of Retail & Distribution Management · 2009 · 193 citations

Consumer Research, Brand Strategy, Sports Consumption +18

A Framework for Understanding New Product Alliance Success

Brad D. Carlson, Gary L. Frankwick, Kevin J. Cumiskey · The Journal of Marketing Theory and Practice · 2011 · 20 citations

Customer Satisfaction, Mergers And Acquisitions, Relationship Marketing +15

Rows per page

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