Statistics
Publications
167
Citations
56.9K
H-Index
82
Active since
1970
Affiliations
Shelby D. Hunt is an author at Texas Tech University specializing in business, marketing, and marketing management.
Publications per year
1970–2022
167
167
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 10.6K citations
A General Theory of Marketing Ethics
Shelby D. Hunt, Scott J. Vitell · Journal of Macromarketing · 1986 · 2.6K citations
Humanities, Marketing, Philosophy +12
The Comparative Advantage Theory of Competition
Shelby D. Hunt, Robert M. Morgan · Journal of Marketing · 1995 · 2.4K citations
The Comparative Advantage Theory of Competition
Shelby D. Hunt, Robert M. Morgan · Journal of Marketing · 1995 · 998 citations
1–5 of 167