Scott J. Vitell

A General Theory of Marketing Ethics

Shelby D. Hunt, Scott J. Vitell · Journal of Macromarketing · 1986 · 2.6K citations

Humanities, Marketing, Philosophy +12

The effects of culture on ethical decision-making: An application of Hofstede's typology

Scott J. Vitell, Saviour L. S. Nwachukwu, James H. Barnes · Journal of Business Ethics · 1993 · 655 citations

Management, Organizational Behavior, Social Psychology +12

The General Theory of Marketing Ethics: A Revision and Three Questions

Shelby D. Hunt, Scott J. Vitell · Journal of Macromarketing · 2006 · 601 citations

Business, Marketing, Marketing Management +8

Consumer ethics: An investigation of the ethical beliefs of the final consumer

James A. Muncy, Scott J. Vitell · Journal of Business Research · 1992 · 553 citations

Business, Marketing, Marketing Management +16

Moral intensity and ethical decision-making of marketing professionals

Anusorn Singhapakdi, Scott J. Vitell, Kenneth L. Kraft · Journal of Business Research · 1996 · 435 citations

Business, Marketing, Marketing Management +14