James A. Muncy

Psychophysiology: Systems, Processes, and Applications

James A. Muncy, Michael Coles, Emanuel Donchin et al. · Journal of Marketing Research · 1987 · 1K citations

Neurodynamics, Neurophysiology, Psychophysiology +6

Consumer ethics: An investigation of the ethical beliefs of the final consumer

James A. Muncy, Scott J. Vitell · Journal of Business Research · 1992 · 549 citations

Consumer Decision Making, Consumer Culture, Consumer Ethics +11

Purpose and object of anti-consumption

Rajesh Iyer, James A. Muncy · Journal of Business Research · 2008 · 372 citations

Sustainable Consumption, Advertising, Management +4

Consumer ethics: An empirical investigation of factors influencing ethical judgments of the final consumer

Scott J. Vitell, James A. Muncy · Journal of Business Ethics · 1992 · 330 citations

Consumer Decision Making, Consumer Ethics, Consumer Science +10

‘The Muncy–Vitell Consumer Ethics Scale: A Modification and Application’

Scott J. Vitell, James A. Muncy · Journal of Business Ethics · 2005 · 275 citations

Consumer Decision Making, Consumer Uncertainty, Consumer Study +8