Concepedia

James A. Muncy

JA

Statistics

Publications

28

Citations

3.5K

H-Index

18

Active since

1984

Affiliations

Valdosta State University(Current)

Bradley University

College of Business Administration

University of Mississippi

Texas Tech University

James A. Muncy is an author at Valdosta State University specializing in marketing, business, and consumer behavior.

Publications per year

1984–2023

28

Publications

28

Psychophysiology: Systems, Processes, and Applications

James A. Muncy, Michael Coles, Emanuel Donchin et al. · Journal of Marketing Research · 1987 · 1K citations

Nursing, Behavioral Sciences, Psychology +10

Consumer ethics: An investigation of the ethical beliefs of the final consumer

James A. Muncy, Scott J. Vitell · Journal of Business Research · 1992 · 553 citations

Business, Marketing, Marketing Management +16

Purpose and object of anti-consumption

Rajesh Iyer, James A. Muncy · Journal of Business Research · 2008 · 386 citations

Social Sciences, Nutrition, Consumption Studies +6

Consumer ethics: An empirical investigation of factors influencing ethical judgments of the final consumer

Scott J. Vitell, James A. Muncy · Journal of Business Ethics · 1992 · 333 citations

Business, Marketing, Marketing Management +17

‘The Muncy–Vitell Consumer Ethics Scale: A Modification and Application’

Scott J. Vitell, James A. Muncy · Journal of Business Ethics · 2005 · 278 citations

Business, Marketing, Marketing Management +12

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