Concepedia

Rajesh Iyer

RI

47

Publications

2.6K

Citations

28

H-Index

2002

Active since

Affiliations

Bradley University(Current)

Valdosta State University

Georgia Southern University

College of Business Administration

University of Mississippi

Rajesh Iyer is an author at Bradley University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionInteractive MarketingConsumer CultureConsumer Decision MakingBehavioral Decision Making

Publications per year

2002–2024

47

Publications

47

Purpose and object of anti-consumption

Rajesh Iyer, James A. Muncy · Journal of Business Research · 2008 · 372 citations

Sustainable Consumption, Advertising, Management +4

The elderly's uses and attitudes towards the Internet

Jacqueline K. Eastman, Rajesh Iyer · Journal of Consumer Marketing · 2004 · 202 citations

Online Customer Behavior, Social Media, Advertising +15

The elderly's internet usage: an updated look

Tim Reisenwitz, Rajesh Iyer, David B. Kuhlmeier et al. · Journal of Consumer Marketing · 2007 · 150 citations

Customer Satisfaction, Engineering, Behavioral Decision Making +24

A comparison of younger and older baby boomers: investigating the viability of cohort segmentation

Timothy H. Reisenwitz, Rajesh Iyer · Journal of Consumer Marketing · 2007 · 126 citations

Family Medicine, Geriatric Psychiatry, Aging +26

The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership

Jacqueline K. Eastman, Rajesh Iyer, Sara Liao‐Troth et al. · The Journal of Marketing Theory and Practice · 2014 · 118 citations

Customer Satisfaction, Consumer Research, Technology Adoption +21

Rows per page

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