Concepedia

Jacqueline K. Eastman

JK

75

Publications

5.9K

Citations

36

H-Index

1987

Active since

Affiliations

Georgia Southern University(Current)

Valdosta State University

Bradley University

Florida Gulf Coast University

Florida State University

Jacqueline K. Eastman is an author at Georgia Southern University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorEducationConsumer CultureCustomer SatisfactionInteractive MarketingArts

Publications per year

1987–2024

75

Publications

75

Status Consumption in Consumer Behavior: Scale Development and Validation

Jacqueline K. Eastman, Ronald E. Goldsmith, Leisa Reinecke Flynn · The Journal of Marketing Theory and Practice · 1999 · 898 citations

Customer Satisfaction, Status Consumption, Consumer Decision Making +12

Opinion Leaders and Opinion Seekers: Two New Measurement Scales

Leisa Reinecke Flynn, Ronald E. Goldsmith, Jacqueline K. Eastman · Journal of the Academy of Marketing Science · 1996 · 720 citations

Opinion Leadership, Social Influence, Public Opinion +7

The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption

Jacqueline K. Eastman, Jun Liu · Journal of Consumer Marketing · 2012 · 312 citations

Status Attainment, Population Science, Consumer Research +27

Retaining the Online Learner: Profile of Students in an Online MBA Program and Implications for Teaching Them

Joe Bocchi, Jacqueline K. Eastman, Cathy Owens Swift · Journal of Education for Business · 2004 · 258 citations

Georgia Webmba, E-learning, Online Teaching +11

The generality/specificity issue in consumer innovativeness research

Ronald E. Goldsmith, Jon B. Freiden, Jacqueline K. Eastman · Technovation · 1995 · 253 citations

Consumer-driven Product Development, Innovation Study, Innovation +7

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