Concepedia
Statistics
Publications
40
Citations
5.7K
H-Index
30
Active since
1992
Affiliations
Florida State University(Current)
University of Southern Mississippi
Valdosta State University
Pukyong National University
Missouri State University
Leisa Reinecke Flynn is an author at Florida State University specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchConsumer BehaviorBusinessConsumer Decision MakingBrand ManagementFashionBrand StrategyConsumer Culture
Publications per year
1992–2020
Status Consumption in Consumer Behavior: Scale Development and Validation
Jacqueline K. Eastman, Ronald E. Goldsmith, Leisa Reinecke Flynn · The Journal of Marketing Theory and Practice · 1999 · 898 citations
Customer Satisfaction, Status Consumption, Consumer Decision Making +12
A Short, Reliable Measure of Subjective Knowledge
Leisa Reinecke Flynn, Ronald E. Goldsmith · Journal of Business Research · 1999 · 806 citations
Cognitive Science, Bias, Epistemology +6
Opinion Leaders and Opinion Seekers: Two New Measurement Scales
Leisa Reinecke Flynn, Ronald E. Goldsmith, Jacqueline K. Eastman · Journal of the Academy of Marketing Science · 1996 · 720 citations
Opinion Leadership, Social Influence, Public Opinion +7
Identifying Innovators in Consumer Product Markets
Ronald E. Goldsmith, Leisa Reinecke Flynn · European Journal of Marketing · 1992 · 288 citations
Consumer Study, Consumer Research, Buying Behavior +16
Innovative Consumers and Market Mavens
Ronald E. Goldsmith, Leisa Reinecke Flynn, Elizabeth B. Goldsmith · The Journal of Marketing Theory and Practice · 2003 · 207 citations
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