Opinion Leaders and Opinion Seekers: Two New Measurement Scales

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2

An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

David W. Gerbing, James C. Anderson · Journal of Marketing Research · 1988 · 5.9K citations

Education, Educational Assessment, Educational Measurement +12

Designing Research for Application

Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout · Journal of Consumer Research · 1981 · 1.8K citations

Arts, Design, Experimental Design +11

The People's Choice

Van F. Christoph, Paul F. Lazarfeld, Bernard Berelson et al. · The American Catholic Sociological Review · 1945 · 1.7K citations

Social Sciences, Economics, Behavioral Economics +4

External Search Effort: An Investigation Across Several Product Categories

Sharon E. Beatty, Scott M. Smith · Journal of Consumer Research · 1987 · 1.3K citations

Business, Marketing, Marketing Management +14