Concepedia

Alice M. Tybout

AM

Statistics

Publications

44

Citations

7.9K

H-Index

33

Active since

1974

Affiliations

Northwestern University(Current)

Kellogg's (Canada)

Alice M. Tybout is an author at Northwestern University specializing in management, consumer research, and marketing.

Top concepts

ManagementConsumer ResearchMarketingBusinessConsumer BehaviorSocial SciencesPsychologyBehavioral ScienceCustomer SatisfactionBehavioral Decision Making

Publications per year

1974–2020

44

Publications

44

Designing Research for Application

Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout · Journal of Consumer Research · 1981 · 1.8K citations

Methodological Development, Health Policy, Occupational Health Sciences +14

Schema Congruity as a Basis for Product Evaluation

Joan Meyers‐Levy, Alice M. Tybout · Journal of Consumer Research · 1989 · 1.3K citations

The Concept of External Validity

Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout · Journal of Consumer Research · 1982 · 600 citations

Methodological Orientation, External Validity, Single Study +14

Impact of Deals and Deal Retraction on Brand Switching

Joe A. Dodson, Alice M. Tybout, Brian Sternthal · Journal of Marketing Research · 1978 · 370 citations

Customer Satisfaction, Digital Marketing, Brand Strategy +16

When Will a Brand Scandal Spill Over, and how Should Competitors Respond?

Michelle L. Roehm, Alice M. Tybout · Journal of Marketing Research · 2006 · 365 citations

Marketing, Advertising, Brand Scandal +14

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