Concepedia

Alice M. Tybout

AM

Statistics

Publications

44

Citations

8K

H-Index

33

Active since

1974

Affiliations

Northwestern University(Current)

Kellogg's (Canada)

University of California, Berkeley

Alice M. Tybout is an author at Northwestern University specializing in marketing, business, and marketing management.

Publications per year

1974–2020

44

Publications

44

Designing Research for Application

Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout · Journal of Consumer Research · 1981 · 1.8K citations

Arts, Design, Experimental Design +11

Schema Congruity as a Basis for Product Evaluation

Joan Meyers‐Levy, Alice M. Tybout · Journal of Consumer Research · 1989 · 1.4K citations

Management, Marketing, Marketing Management +7

The Concept of External Validity

Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout · Journal of Consumer Research · 1982 · 608 citations

Pharmacy, Psychology, Method Validation +7

When Will a Brand Scandal Spill Over, and how Should Competitors Respond?

Michelle L. Roehm, Alice M. Tybout · Journal of Marketing Research · 2006 · 372 citations

Business, Marketing, Marketing Management +16

Impact of Deals and Deal Retraction on Brand Switching

Joe A. Dodson, Alice M. Tybout, Brian Sternthal · Journal of Marketing Research · 1978 · 371 citations

Business, Marketing, Marketing Management +12

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