Bobby J. Calder - Concepedia

Author

Bobby J. Calder

Also Known As

B Calder, B. J. Calder, B.J. Calder, BOBBY J. CALDER, Bobby Calder, Bobby J Calder, Bobby J. Calder, Calder, Bobby J., Moreno

188

Publications

11.1K

Citations

H-Index

201

Concepts

All Affiliations

Northwestern University Northwestern University Kellogg's (Canada)Massachusetts General Hospital

About

Bobby J. Calder is an author at Northwestern University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	16	17	1.8K
2	Business	14	15	1.5K
3	Education	7	7	2.9K
4	Engineering	4	4	221
5	Health Sciences	2	2	1.9K

Bobby J. Calder

Publications

10.4K

Citations

H-Index

Page 1

	Year	Citations
Designing Research for Application Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout Journal of Consumer Research Methodological DevelopmentHealth PolicyOccupational Health SciencesProject ManagementDesign	1981	1.8K
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness Bobby J. Calder, Edward C. Malthouse, Ute Schaedel Journal of Interactive Marketing	2009	982
Focus Groups and the Nature of Qualitative Marketing Research Bobby J. Calder Journal of Marketing Research	1977	614
The Concept of External Validity Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout Journal of Consumer Research Methodological OrientationExternal ValiditySingle StudySocial PsychologyCommon Sense Version	1982	600
New Media Interactive Advertising vs. Traditional Advertising Alexa Bezjian-Avery, Bobby J. Calder, Dawn Iacobucci Journal of Advertising Research AdvertisingInteractive MarketingTargeted AdvertisingManagementMarketing Communication	1998	465
Self-perception of intrinsic and extrinsic motivation. Bobby J. Calder, Barry M. Staw Journal of Personality and Social Psychology Behavioral Decision MakingSelf-monitoringSocial SciencesPsychologyStudent Motivation	1975	457
An Attribution Theory of Leadership Bobby J. Calder ManagementBusinessEthical LeadershipEducationSocial Influence	1977	360
Focus Groups and the Nature of Qualitative Marketing Research Bobby J. Calder Journal of Marketing Research Focus GroupsInteractive MarketingManagementConsumer ResearchMarketing Communication	1977	288
Engagement with Online Media Rachel Davis Mersey, Edward C. Malthouse, Bobby J. Calder Journal of Media Business Studies Emerging MediaCommunicationConsumer EngagementJournalismMedia Studies	2010	250
Using Information Processing Theory to Design Marketing Strategies Alice M. Tybout, Bobby J. Calder, Brian Sternthal Journal of Marketing Research Fake NewsCustomer SatisfactionDigital MarketingInformation ProcessingInformation Processing Theory	1981	238

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