Concepedia

Bobby J. Calder

BJ

78

Publications

10.4K

Citations

43

H-Index

1970

Active since

Affiliations

Northwestern University(Current)

Northwestern University

Kellogg's (Canada)

Massachusetts General Hospital

Bobby J. Calder is an author at Northwestern University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingCommunicationArtsAdvertisingSocial SciencesBusinessMarketing Communication

Publications per year

1970–2024

78

Publications

78

Designing Research for Application

Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout · Journal of Consumer Research · 1981 · 1.8K citations

Methodological Development, Health Policy, Occupational Health Sciences +14

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Bobby J. Calder, Edward C. Malthouse, Ute Schaedel · Journal of Interactive Marketing · 2009 · 982 citations

Focus Groups and the Nature of Qualitative Marketing Research

Bobby J. Calder · Journal of Marketing Research · 1977 · 614 citations

The Concept of External Validity

Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout · Journal of Consumer Research · 1982 · 600 citations

Methodological Orientation, External Validity, Single Study +14

New Media Interactive Advertising vs. Traditional Advertising

Alexa Bezjian-Avery, Bobby J. Calder, Dawn Iacobucci · Journal of Advertising Research · 1998 · 465 citations

Advertising, Interactive Marketing, Targeted Advertising +5

Rows per page

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