Concepedia

Ute Schaedel

US

Statistics

Publications

3

Citations

1.1K

H-Index

3

Active since

2009

Affiliations

Universität Hamburg(Current)

Ute Schaedel is an author at Universität Hamburg specializing in virtual communities, online community participation, and online communities.

Publications per year

2009–2010

3

Publications

3

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Bobby J. Calder, Edward C. Malthouse, Ute Schaedel · Journal of Interactive Marketing · 2009 · 1K citations

, , +16

Managing the Online Crowd: Motivations for Engagement in User-Generated Content

Ute Schaedel, Michel Clément · Journal of Media Business Studies · 2010 · 49 citations

, , +13

The Impact of Network Size and Financial Incentives on Adoption and Participation in New Online Communities

Jan U. Becker, Michel Clément, Ute Schaedel · Journal of Media Economics · 2010 · 26 citations

, , +13

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