Journal of Media Business Studies

Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

Min Xiao, Rang Wang, Sylvia M. Chan‐Olmsted · 2018 · 483 citations

Social Sciences, Marketing, Marketing Management +16

Engagement with Online Media

Rachel Davis Mersey, Edward C. Malthouse, Bobby J. Calder · 2010 · 254 citations

Business, Communication, Marketing +11

Journalistic Work: A Profession Under Pressure?

Tamara Witschge, Gunnar Nygren · 2009 · 207 citations · Full text

Social Sciences, Change Management, Communication +13

“Let’s Start An Online News Site”: Opportunities, Resources, Strategy, and Formational Myopia in Startups

Lucia Naldi, Robert G. Picard · 2012 · 116 citations

Business, Entrepreneurship, Strategy +12

Re-Invention and Survival: Newspapers in the Era of Digital Multiplatform Delivery

Gillian Doyle · 2013 · 98 citations · Full text

Social Sciences, Strategic Management, Strategy +15