Concepedia
Statistics
Publications
10
Citations
894
H-Index
Active since
2018
Affiliations
University of Florida(Current)
Huazhong University of Science and Technology
Rang Wang is an author at University of Florida specializing in marketing, marketing management, and brand management.
Publications per year
2018–2024
Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model
Min Xiao, Rang Wang, Sylvia M. Chan‐Olmsted · Journal of Media Business Studies · 2018 · 483 citations
Social Sciences, Marketing, Marketing Management +16
Understanding podcast users: Consumption motives and behaviors
Sylvia M. Chan‐Olmsted, Rang Wang · New Media & Society · 2020 · 166 citations
Social Sciences, Communication, Audience Studies +16
Content marketing strategy of branded YouTube channels
Rang Wang, Sylvia M. Chan‐Olmsted · Journal of Media Business Studies · 2020 · 81 citations
Business, Marketing, Marketing Management +14
Fostering Parasocial Relationships with Virtual Influencers in the Uncanny Valley: Anthropomorphism, Autonomy, and a Multigroup Comparison
Fanjue Liu, Rang Wang · Journal of Business Research · 2024 · 61 citations
Social Sciences, Psychology, Social Psychology +7
Multinational Luxury Brands’ Communication Strategies on International and Local Social Media: Comparing Twitter and Weibo
Rang Wang, Shu-Ting Huang, Natascha G. Pérez-Ríos · Journal of International Consumer Marketing · 2020 · 23 citations
Business, Communication, Marketing +17
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