Concepedia
Statistics
Publications
5
Citations
698
H-Index
Active since
2018
Affiliations
University of Florida(Current)
Wichita State University
Min Xiao is an author at University of Florida specializing in social sciences, social influence, and communication.
Publications per year
2018–2023
Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model
Min Xiao, Rang Wang, Sylvia M. Chan‐Olmsted · Journal of Media Business Studies · 2018 · 483 citations
Social Sciences, Marketing, Marketing Management +16
Factors Influencing eSports Viewership: An Approach Based on the Theory of Reasoned Action
Min Xiao · Communication & Sport · 2019 · 135 citations
Social Sciences, Communication, Social Psychology +14
Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones
Sylvia M. Chan‐Olmsted, Min Xiao · Sport Marketing Quarterly · 2019 · 36 citations
Social Sciences, Communication, Audience Studies +16
The Effects of Avatars' Age on Older Adults' Self-Disclosure and Trust
Yu-Hao Lee, Min Xiao, Robert H. Wells · Cyberpsychology Behavior and Social Networking · 2018 · 26 citations
Social Sciences, Psychology, Social Psychology +15
Engaging in Dialogues: The Impact of Comment Valence and Influencer-Viewer Interaction on the Effectiveness of YouTube Influencer Marketing
Min Xiao · Journal of Interactive Advertising · 2023 · 18 citations
Social Sciences, Communication, Marketing +10
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