Yu-Hao Lee

Mind Your Errors

Jason S. Moser, Hans S. Schroder, Carrie Heeter et al. · Psychological Science · 2011 · 240 citations

Social Sciences, Neuroscience, Psychology +10

Does slacktivism hurt activism?

Yu-Hao Lee, Gary Hsieh · 2013 · 174 citations

Public Affairs, Political Science, Social Psychology +17

Are there cultural differences in how we play? Examining cultural effects on playing social network games

Yu-Hao Lee, Donghee Yvette Wohn · Computers in Human Behavior · 2012 · 103 citations

Social Sciences, Communication, Sociology +11

Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception

Fanjue Liu, Yu-Hao Lee · Journal of Retailing and Consumer Services · 2023 · 89 citations

Social Sciences, Psychology, Social Psychology +16

Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types

Fanjue Liu, Yu-Hao Lee · Journal of Product & Brand Management · 2024 · 87 citations

Business, Marketing, Marketing Management +17