Concepedia

Sylvia M. Chan‐Olmsted

SM

Statistics

Publications

77

Citations

3.6K

H-Index

33

Active since

1988

Affiliations

University of Florida(Current)

National Research Foundation of Korea

Sungkyunkwan University

Sylvia M. Chan‐Olmsted is an author at University of Florida specializing in media studies, social sciences, and marketing.

Publications per year

1988–2024

77

Publications

77

Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

Min Xiao, Rang Wang, Sylvia M. Chan‐Olmsted · Journal of Media Business Studies · 2018 · 483 citations

Social Sciences, Marketing, Marketing Management +16

Understanding podcast users: Consumption motives and behaviors

Sylvia M. Chan‐Olmsted, Rang Wang · New Media & Society · 2020 · 166 citations

Social Sciences, Communication, Audience Studies +16

Factors affecting e-book reader awareness, interest, and intention to use

Jaemin Jung, Sylvia M. Chan‐Olmsted, Bellnine Park et al. · New Media & Society · 2011 · 145 citations

Social Sciences, Communication, Marketing +17

Mobile News Adoption among Young Adults

Sylvia M. Chan‐Olmsted, Hyejoon Rim, Amy Zerba · Journalism & Mass Communication Quarterly · 2013 · 132 citations

Social Sciences, Communication, Innovation +16

Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants

Sylvia M. Chan‐Olmsted, Byeng-Hee Chang · Journal of Media Economics · 2003 · 118 citations

Business, Strategic Management, Strategy +16

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