Sylvia M. Chan‐Olmsted

Author

Also Known As

Chan-Olmsted, Sylvia, Seonmi Lee, Sylvia Chan-Olmsted, Sylvia Chan‐Olmsted, Sylvia M Chan-Olmsted, Sylvia M. Chan-Olmsted, Sylvia M. Chan‐Olmsted

152

Publications

4.2K

Citations

H-Index

171

Concepts

All Affiliations

University of Florida National Research Foundation of Korea Sungkyunkwan University

About

Sylvia M. Chan‐Olmsted is an author at University of Florida specializing in management, marketing, and arts.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	22	33	2.1K
2	Business	18	27	957
3	Education	2	2	158
4	Engineering	1	1	27
5	Health Sciences	1	1	16

Sylvia M. Chan‐Olmsted

Publications

3.5K

Citations

H-Index

Page 1

	Year	Citations
Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model Min Xiao, Rang Wang, Sylvia M. Chan‐Olmsted Journal of Media Business Studies Digital MarketingHeuristic-systematic ModelConsumer ResearchSocial InfluenceCommunication	2018	462
Understanding podcast users: Consumption motives and behaviors Sylvia M. Chan‐Olmsted, Rang Wang New Media & Society Digital MarketingEmerging MediaConsumer StudyMedia InnovationConsumer Research	2020	155
Factors affecting e-book reader awareness, interest, and intention to use Jaemin Jung, Sylvia M. Chan‐Olmsted, Bellnine Park, New Media & Society Customer SatisfactionConsumer ResearchEducationTechnology AdoptionAdoption Intention	2011	144
Mobile News Adoption among Young Adults Sylvia M. Chan‐Olmsted, Hyejoon Rim, Amy Zerba Journalism & Mass Communication Quarterly Innovation AdoptionEmerging MediaDigital MarketingMedia InnovationTechnology Adoption	2013	132
From On-Air to Online World: Examining the Content and Structures of Broadcast TV Stations' Web Sites Sylvia M. Chan‐Olmsted, Jung Suk Park Journalism & Mass Communication Quarterly Internet ScienceDigital MarketingWeb SitesTv StationsContent Creation	2000	118
Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants Sylvia M. Chan‐Olmsted, Byeng-Hee Chang Journal of Media Economics	2003	117
Perceptions of Branding among Television Station Managers: An Exploratory Analysis Sylvia M. Chan‐Olmsted, Yungwook Kim Journal of Broadcasting & Electronic Media MarketingNews LeadershipAdvertisingPersonal BrandingManagement	2001	110
Internet Business Models for Broadcasters: How Television Stations Perceive and Integrate the Internet Sylvia M. Chan‐Olmsted, Louisa Ha Journal of Broadcasting & Electronic Media Digital BusinessInternet ScienceDigital MarketingTargeted AdvertisingTelevision Broadcasting	2003	106
Competitive advantage of broadband Internet: a comparative study between South Korea and the United States Choongok Lee, Sylvia M. Chan‐Olmsted Telecommunications Policy Broadband InternetInternet ScienceDigital MarketingSouth KoreaBusiness	2004	96
Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility Paul Mena, Danielle Barbe, Sylvia M. Chan‐Olmsted Social Media + Society Fake NewsDisinformationTrust MetricSocial MediaMessage Credibility	2020	96

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